Gidi Mark: CEO of Birthright Israel

In this episode, Elan Arnowitz sits down with Gidi Mark, CEO of Birthright Israel, who discusses his journey as the company’s first employee and how he built the largest educational tourism organization in the world. Mark also shares comical anecdotes that confirmed a successful marketing campaign and his thoughts on the greatest risks to the organization. Birthright Israel has generated more than $1.5B for the Israeli economy.