Last week, I had the pleasure of attending a pre-launch event for TikTok’s Footnotes. Launched on Wednesday, TikTok is the latest in the growing trend among social platforms that are embracing crowd-sourced context tools to address misinformation. While TikTok presents Footnotes as an addition to its moderation toolkit, platforms like Meta (as of March 2025) and X/Twitter (since 2021) have already shifted away from professional fact-checking entirely in favor of user-generated “Community Notes.”
These systems are being marketed as solutions to the problems inherent in traditional fact-checking. Meta, for instance, announced its move to a Community Notes as a way to “reduce bias.” By March, the system had gone live in the U.S.—with all professional fact-checkers removed.
Given that 54% of US adults get news from social media sites, and these changes reshape content moderation practices on social media across all issues, we at the WJC Institute for Technology and Human Rights (TecHRI), are watching this shift closely. We are especially concerned with the impact it will have on Jewish social media users and other minority communities.