NEW YORK, Jan. 27 – The World Jewish Congress and UNESCO today announced a partnership with TikTok to ensure that its community has easy access to authoritative information about the Holocaust.
TikTok community members seeking Holocaust-related information will now be directed to the website AboutHolocaust.org, a comprehensive resource developed by the WJC and UNESCO. The announcement coincides with International Holocaust Remembrance Day on Jan. 27 and the ongoing WJC #WeRemember campaign, a social media initiative focusing on Holocaust education and its legacy.
“The World Jewish Congress is proud to partner with UNESCO and TikTok in making factual and reliable information about the Holocaust available to the TikTok community,” said World Jewish Congress President Ronald S. Lauder. “TikTok allows us to reach a new audience, some of whom may be uninformed about the horrors of the Holocaust and therefore be potentially susceptible to misinformation. We welcome the platform taking responsibility and leveraging its reach to stop the spread of antisemitism and Holocaust denial.”
Elizabeth Kanter, Director, Government Relations, UK, Ireland, Netherlands & Israel at TikTok, said, "We believe education plays a critical role in striking out hate, which is why we're proud to partner with the World Jewish Congress and UNESCO to help people learn about the Holocaust and understand their role in fighting modern-day antisemitism. Hateful behaviour is incompatible with TikTok’s inclusive environment, and we'll continue to put our full strength behind keeping our platform a place that is free of hate, while harnessing the power of TikTok to educate our community.”
UNESCO Director-General Audrey Azoulay said, “Denying, distorting or trivializing the true facts of the Holocaust is a pernicious form of contemporary antisemitism. We welcome TikTok’s commitment to act with UNESCO and the WJC. All online platforms must take responsibility for the spread of hate speech by promoting reliable sources of information.”
Starting today, when TikTok community members search for terms such as “Holocaust victims” or “Holocaust survivor,” a permanent banner at the top of the search results will prompt them to visit aboutholocaust.org. In addition, when users search for Holocaust-related terms that are in violation of the platform’s Community Guidelines, they will see the banner that directs them to the WJC and UNESCO educational resources.
In the coming months, TikTok will introduce a permanent banner at the bottom of videos about the Holocaust that redirects users to aboutholocaust.org. The banner will be displayed when a community member posts a video with hashtags related to the Holocaust in the video description. This will give community members another easy access point for authoritative information, such as when they come across Holocaust-related content on their For You feed.
The World Jewish Congress and UNESCO established aboutholocaust.org to educate users about the history of the Holocaust and its legacy. The online tool, with content in 19 languages, includes easy-to-read facts and survivor testimonies that counter the misinformation on social media platforms.
AboutHolocaust.org is made possible thanks to the support of Roman Abramovich and Chelsea Football Club’s “Say No to Antisemitism” campaign.
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