Lauder Fellow Matty Fisher Publishes Opinion Piece on Embracing a Digital Future
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Current Lauder Fellow, Matty Fisher, wrote an opinion piece on the importance of embracing a digital future when it comes to marketing to young Jews. He shares that as the former digital engagement officer at the Union of Jewish Students (UJS), he has seen how important digital strategy is. He explains that when they wanted to give students and the wider community a voice, they would immediately turn to social media.
To engage with tomorrow’s future leaders means engaging with them through platforms they actively use (the digital space) and having a clear stage to do this. We can’t complain about infographics and videos being shared if we don’t share simple and engaging content ourselves.