More than 1.5 million people around the world joined the World Jewish Congress this year to accomplish something we had only hoped could be possible: to expose to the world the horrors of the Holocaust and to share the message together that we must remember, and that never again must mean never again.
Over half a billion people in 155 countries around the globe heard our message. That means that approximately 1 out of every 11 people in the world experienced a tribute to Holocaust victims through the World Jewish Congress’ 2018 #WeRemember campaign.
This massive success is largely thanks to the efforts of our communities, and all participants worldwide, in helping to spread this message. Without you, this simply would not have been possible. We deeply thank you for your participation, encouragement, and commitment, and for the active role you continue to play in ensuring that the worst crime in human history will never be forgotten.
When we first launched this campaign last year, we hoped to reach 6 million people and ended up reaching 250 million. With anti-Semitism rearing its ugly head, and the ascension of far-right parties in Europe, we knew that we could not remain silent in the face of hate.
This year, we set the bar higher and, together, we surpassed our own expectations. We launched the 2018 campaign in 50 countries and 24 languages, including Chinese, Arabic, Russian, Spanish, French, Hebrew, German, and many others. 3 independent evaluators: Meltwater Media Intelligence, Critical Mention, and Cision have determined that more than 650 million people in 155 different countries were exposed to the We Remember movement through conventional media including television, newspaper, and radio, social and digital media across all major platforms, and live events, cementing it as the largest Holocaust commemoration initiative in the world.
We set out this year to build a bigger and stronger We Remember campaign; today, it is truly a movement. Our journey to educate the world about the Holocaust and the dangers of anti-Semitism and xenophobia does not stop here. Together, we must remember the past to protect our future